Helvetica Light is an easy to read font, with tall and narrow letters, that works well on almost every site. Helvetica Light is an easy to read font, with tall and narrow letters, that works well on almost.
Helvetica Light is an easy to read font, with tall and narrow letters, that works well on almost every site. Helvetica Light is an easy to read font, with tall and narrow letters, that works well on almost.
Helvetica Light is an easy to read font, with tall and narrow letters, that works well on almost every site. Helvetica Light is an easy to read font, with tall and narrow letters, that works well on almost.
2025 Trend Report: In Brief
I presented a live webinar outlining the key trends TrendWatching clients need to bear in mind while strategising throughout 2025.
Purpose Now
As part of this festival for purpose-driven businesses, I gave a presentation on building effective trend-spotting methodologies and hosted a virtual workshop, inviting professionals from across the globe to devise quick, trend-based business concepts.
Belmond
Following Belmond's acquisition by LVMH, I was part of a small strategic team responsible for repositioning its portfolio of 48 hotels. Working with Trends & Culture in London, I helped to reimagine La Residencia, Copacabana Palace, Maroma and Mount Nelson, along with digital campaigns for each property.
The Rise of Tattoo Tourism
Globetrender
Tattoo souvenirs are nothing new. Just ask the thousands of regretful Baby Boomers who have Looney Tunes insignia or mistranslated script scrawled across their nether regions. But as these earlier relics of boozy fly-and-flop holidays fade out of view (figuratively speaking), a new wave of "Tattourism", or "Tattoo Tourism", is emerging that reflects the shifting values of today's travellers...
Sorry Hygge, You’re Out: How Fugu Became The New High Luxury
SUITCASE
Sorry hygge, you're out. Lagom? Let's not even comment on wabi-sabi. You heard it here first: It's is all about fugu. Put simply, it's the year we hark back to a simpler time by reviving lost crafts and reconnecting with the Earth. It's the year that self-sufficiency becomes the new high luxury and that our pursuit of such a lifestyle plays out online through a stream of Instagram-enabled humblebraggery.
Zero Carbon Travel: The New Standard for Climate-Conscious Tourists
Globetrender
You know that holiday feeling? The lullaby of wildfires rippling in the distance as the sun burns your skin to a carapace; peeling away like one of those long-extinct reptiles you adopted virtually on your Apple Vision Pro... I'm being facetious, and with good reason. For decades, climate change was the struggle of consumers in the global south...
2021 Elite Travel Trends
I explored the growing popularity of
heli-hopping and home-to-home holidays for Globetrender Magazine's 2021 luxury travel forecast, sponsored by Ultima Collection.
Virtual travel is finally about to take off - and not for the reasons you'd expect
The Telegraph
The hottest destination of the next decade? It won’t be far-flung or hyperlocal; it will be hard-coded. If the current trajectory of technological advancement is any indication, then all of us – Mum, Dad, Grandma and the kids – will soon be swapping our sunglasses for hi-tech headsets and holidaying together in “the metaverse”.
The New Rules of Vacation Prep: Would you Let AI Pack Your Suitcase?
Globetrender
The ways in which we prepare for our vacations are undergoing a stealthy yet decided overhaul - as has been recently made clear on TikTok, where glammed-up influencers are exposing their thousand-dollar "Vacay Prep" routines. As of September, the "prep for vacation" topic had a whopping 81 million views, with big-name 'Tokkers like Monique Smith inviting their followers to #GRWM (Get Ready With Me) ahead of jet-set trips.
The Radical Marketeers Broadening Horizons in Travel & Hospitality
Ask DALL-E to draft a "summer tourism campaign image" and you can imagine the results: golden rocks languishing in translucent waters, gleaming sunglasses and verdant palm fronds. While marketers have successfully recycled these familiar tropes for decades, a new wave of disruptive campaigns are emerging as the race to cash in travellers' lockdown savings heats up...
Sticky Carpets and Recirculated Air:
Is “Normadic Travel” Here to Stay?
SUITCASE
Once considered boring, our everyday interactions (as we remember them) have become the ultimate luxuries of 2020. Sticky carpets, recirculated air, cheap rosé? Businesses are capitalising on our fetish for the mundane and catering to a burgeoning community of “normads”.
Beyond Belief: The Rise of the Radical 21st-Century Pilgrimage
SUITCASE
Think pilgrimage, think Chaucer? Think again. The term is laden with religious connotations but the humble act of pilgrimage is having a renaissance, particularly among those looking for a spiritual awakening, but on their own terms...
The European City Leading a Hipster Climbing Revolution
Telegraph Travel
Climbing has soared in popularity in recent years, fuelled by anticipation of Tokyo 2020. On home shores, walls are sprouting from the ground as a new breed of social climbers chalk up. According to ukclimbing.com, there are more than 650 walls for Brits to get their legs over and almost 1,500 of us on average are attempting to do so every day.
Does my tum look big in this? The case for shapewear and control pants for men
Telegraph Men
Party season is upon us. And, as man lurches from one festive knees-up to the next, finding time to smuggle a breather between canapés let alone a quick lunchtime jog is impossible. For an increasing few, the solution is faster than dieting, less testing than a personal trainer and promises instant results...
How to Use the Metaverse for Good
As part of my role at TrendWatching, I oversaw the company's consumer-facing comms, writing many short-form blog posts and articles alongside a weekly newsletter on purposed business innovations.
